Look out for these diet trends for 2013/14


Knowing the latest diet trends is easy if you work in research, but what about those of us that don’t a wear lab coat for a living? Fear not! Recently I attended the annual British dietetics association conference (in a nutshell, a diet geek conference)  and have compiled a list of the key tends you are likely to see in mags/ online and on T.V in the next year around weight  management:

Weight loss/ obesity

Gone are the days were particular foods are discussed or educated in consults. Specialists in obesity will be focusing more on: environment, social life, past diet practices, current knowledge, medical limitations, mobility capacity ect… Expect to see more and more specialists supporting clients way beyond the traditional ‘reduce that, move more’ approach (aka: rookie advice).

Public level

Watch out for more constructive public education around portion recommendations for fruit, vegetables, carbohydrate, dairy and fats and sugars. In other words, instead of being taught to ‘eat more vegetables’, you will know what that should look like. The eat well plate is likely to be modernised to reflect recommendations as a meal, rather than daily intake. In the states (USA) they have done something similar by scrapping the food pyramid for the ‘choose my plate’.

Government action

The seriousness of obesity is starting to ring alarm bells in the government treasury as it’s cutting into the bottom line. Obesity and its treatments are costing billions of government pounds that could be better used in the education system, economic growth and infrastructure.  Watch out for greater public health initiatives locally to prevent obesity and empower Brits to lead healthier lifestyles. In other words, prevention is better than cure.


More and more research is surfacing about the role of protein in weight control. Once a fuel for weight lifters and footballers, more research is suggesting the benefits for the ‘everyday Joe’. At present, guidance is suggesting that adults require around 2-3 portions per day, but there may be a shift towards a trend of timing and amount of protein to be consumed over the day.  For now, watch this space with protein.


Carbohydrate at the conference was more directed at diabetes management. Why? Carbohydrate breaks down into glucose and too high of glucose in the blood can be unhealthy. In a study trawling the latest research, it was found there was no consensus of what defines a ‘low carbohydrate diet’ and ‘no carbohydrate’ diet. I found this interesting as it appears that researchers have had their own definitions and used these to base their studies on studies.

So what is the future for carbohydrate in diabetes management?  Experts in diabetes management will be focusing on supporting patients with distribution and control, rather than drastic cuts. More research is needed though with the role of carbohydrate quantities in diabetes management. 

There was a clear theme of weight management and it is very likely in the next year we will see the food industry design products to meet these diet trends (snack, beverage and ready meals). What food trend would you like to see more of on shelves at supermarkets? Mine: greater variety of savoury snack foods with a protein twist.




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